31 May 2016
 
 
 
  
Adidas CIO Jan Brecht explained to CIO UK how the company's successful digital marketing strategy at the 2014 World Cup in Brazil was the result of a collaboration between the sports brand's IT and marketing functions, and was brought about by a...
 
  
Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant". The snacks giant said it is focusing on new media partnerships as part of its "fearless...
 
  
Marketing tools streamline and speed up your everyday job and relieve the pain of time-consuming and draining tasks by automating them. They organize projects into micro tasks making your daily workflow more systematic and clear. Thanks to these various...
 
  
The Pollack PR Marketing Group  (PPMG) announced that Bob Evans Farms, Inc ., through its BEF Foods segment, has retained the agency for a nationwide promotional PR campaign. BEF Foods is a leading...
 
 
  
Content marketing is an essential technique for business leaders to raise brand awareness, generate sales leads, and boost their own profiles as thought leaders. Still, that's easier said than...
 
 
  
of Vista Equity Partners, said, "Marketo is the clear leader in the marketing automation space and has consistently delivered innovative mission critical products to its more than 4,600 customers. Given our proven track record and focus on investing...

 
  
in this space including CoreMetric’s Web analytics software (2010), Silverpop’s marketing automation and campaign management platform (2012), and Tealeaf’s digital analytics offering (2012). But...
 





 
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