03 May 2016
Academy Sports + Outdoors Names Thomas Lamb Chief Marketing Officer
InvestorPoint.com - 03 May 2016 07:03
/PRNewswire/ -- Academy, Ltd. d/b/a Academy Sports + Outdoors ("Academy"), a premier sports, outdoor and lifestyle retailer, named Thomas "Tom" Lamb Executive Vice President, Chief Marketing Officer,...
InvestorPoint.com - 03 May 2016 07:03
/PRNewswire/ -- Academy, Ltd. d/b/a Academy Sports + Outdoors ("Academy"), a premier sports, outdoor and lifestyle retailer, named Thomas "Tom" Lamb Executive Vice President, Chief Marketing Officer,...
8 Media and Marketing Experts to Follow on Twitter
Media Bistro - 03 May 2016 04:06
Twitter is great for keeping up with celebrity gossip. But it’s even better for staying up to date with the latest industry trends. Be sure to keep these marketing stars on your radar. Also on...
Media Bistro - 03 May 2016 04:06
Twitter is great for keeping up with celebrity gossip. But it’s even better for staying up to date with the latest industry trends. Be sure to keep these marketing stars on your radar. Also on...
Building a C-Suite Savvy Digital Marketing Plan
The Financial Brand - 03 May 2016 00:14
If financial marketers hope to get the resources and budgets they want, they must first build a digital marketing roadmap and get the C-suite on board. By Mark Gibson, Senior Consulting Associate...
The Financial Brand - 03 May 2016 00:14
If financial marketers hope to get the resources and budgets they want, they must first build a digital marketing roadmap and get the C-suite on board. By Mark Gibson, Senior Consulting Associate...
5 Ways Influencer Marketing Trumps Traditional Advertising
Business 2 Community - 02 May 2016 23:51
Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and 59% of marketing professionals plan to increase influencer budgets in the next 12 months, according to a ...
Business 2 Community - 02 May 2016 23:51
Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and 59% of marketing professionals plan to increase influencer budgets in the next 12 months, according to a ...
Bruce McColl Leaving Mars, Andrew Clarke Named Chief Marketing and Customer Officer
Capitol Communicator - 02 May 2016 23:10
Bruce McColl, chief marketing officer of McLean, Va,-based Mars, is leaving the candy, food and petcare company after 24 years, including 10 as CMO. He will be replaced by Andrew Clarke , a 15-year...
Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
Business 2 Community - 03 May 2016 09:02
B2B marketers know there is no shortage of data; most of us are overflowing with it. But sorting through that data and using it in new and innovative ways to connect with your target audience – that’s a different story. Companies estimate that they’re...
Capitol Communicator - 02 May 2016 23:10
Bruce McColl, chief marketing officer of McLean, Va,-based Mars, is leaving the candy, food and petcare company after 24 years, including 10 as CMO. He will be replaced by Andrew Clarke , a 15-year...
Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
Business 2 Community - 03 May 2016 09:02
B2B marketers know there is no shortage of data; most of us are overflowing with it. But sorting through that data and using it in new and innovative ways to connect with your target audience – that’s a different story. Companies estimate that they’re...
SnapApp's Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
Minyanville - 03 May 2016 06:02
based on user behavior, or data drawn from a wide variety of marketing automation platforms. For example, users' answers to prior questions can be redisplayed later in the experience, delivering a personalized experience that converts more new leads...
Optimize Your Digital Marketing Optimizations Part 3: Owning Your SEO
Business 2 Community - 03 May 2016 10:31
As I continue to work on my optimization blog series (I’ve already talked about PPC and display ), I am reminded of how much effort goes into managing digital campaigns. It’s true, a lot of work goes into optimizing digital campaigns 7 days a week, 52...
11 Hidden Facebook Marketing Features You Can Try Today
Business 2 Community - 03 May 2016 09:02
When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Sweet! But with each new post came new learnings about Facebook marketing...
