03 May 2016

 
 
 
/PRNewswire/ -- Academy, Ltd. d/b/a Academy Sports + Outdoors ("Academy"), a premier sports, outdoor and lifestyle retailer, named Thomas "Tom" Lamb Executive Vice President, Chief Marketing Officer,...
 
  
Twitter is great for keeping up with celebrity gossip. But it’s even better for staying up to date with the latest industry trends. Be sure to keep these marketing stars on your radar. Also on...
 
 
If financial marketers hope to get the resources and budgets they want, they must first build a digital marketing roadmap and get the C-suite on board. By Mark Gibson, Senior Consulting Associate...
 
  
Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and 59% of marketing professionals plan to increase influencer budgets in the next 12 months, according to a ...
 
 
  
Bruce McColl, chief marketing officer of McLean, Va,-based Mars,  is leaving the candy, food and petcare company after 24 years, including 10 as CMO. He will be replaced by Andrew Clarke , a 15-year...

 
  
B2B marketers know there is no shortage of data; most of us are overflowing with it. But sorting through that data and using it in new and innovative ways to connect with your target audience – that’s a different story. Companies estimate that they’re...

 
 
based on user behavior, or data drawn from a wide variety of marketing automation platforms. For example, users' answers to prior questions can be redisplayed later in the experience, delivering a personalized experience that converts more new leads...

 
  
As I continue to work on my optimization blog series (I’ve already talked about PPC and display ), I am reminded of how much effort goes into managing digital campaigns. It’s true, a lot of work goes into optimizing digital campaigns 7 days a week, 52...

 
  
When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Sweet! But with each new post came new learnings about Facebook marketing...
 




 
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