27 May 2016
 
 
 
 
FINDLAY, Ohio--( EON: Enhanced Online News )--Cooper Tire & Rubber Company (NYSE: CTB) announced today that Bryan Hesse has joined the company as Vice President of Marketing for North America Tire...
 
  
Since Twitter was founded 10 years ago, it has completely changed the way we communicate and consume content: From Jack Dorsey’s first Tweet: “Just setting up my twttr,” to that selfie at the 2014...
 
  
Email marketing is one of the most effective forms of digital marketing. It offers you tremendous reach beside giving you total control in terms of customization, frequency and campaign objectives. However, it’s felt that marketers struggle with email...
 
  
Next year Marvel will release Spiderman Homecoming – the third attempt at the Spiderman franchise in the last 15 years. Batman too is currently on his third cinematic version or fourth if you count the classic 1966 film. Numerous films over the last...
 
  
IMA's Georgina Rutherford on the logic behind influencer marketing and tips on building a successful partnership....
 
 
The majority of adults in the United States are getting their news from social media. As expected, Facebook is the top social media source for news, based on a recent survey..
 
 
 
  
Almost seems a bit overkill, doesn’t it? Yes, incredible Instagram content is vital for companies looking to build a solid base of brand fans, but these are just smartphone photos, aren’t they? Couldn’t anybody with a camera phone and a bit of creativity...
 
  
This is just one of the great sessions that’s available for free, via the 2016 Integrated Marketing Virtual Conference & Expo – live on 6/23/16! Read on for more details about this particular...
 
  
Conrad Egusa is the CEO of Publicize and he is a Global Mentor at 500 Startups. He has been featured in publications including The Financial Times, Bloomberg, and TechCrunch. He is happy to connect...
 
  
Applebee's new certified USDA Choice steaks on its recently added wood-fired grills. Credit: Applebee's Neighborhood Grill & Bar Ad Age DataCenter $46.8B Record U.S. agency revenue in 2015 ...
 
  
At our content marketing agency, one of our board members references a great quote in nearly every meeting we hold: “We don’t have a long-term strategic plan, but we are always strategically...
 
 
 
  
Just this week, Snapchat raised $200 million in funding. That, in and of itself, isn't that remarkable. What is impressive is that the funding it raised would place the value of the social media...
 
  
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive the most conversions,...
 
  
In Part 1 , we covered the basics behind influencer marketing: what it is, how it works, and how it lends to your overall marketing strategy. In the next part of our series, we’ll lay out the groundwork for how to build your own influencer marketing...



 
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