26 May 2015
 
 
  
Renowned media scholar Noam Chomsky has declared that the Buzzfeed-style of clickbait journalism is a new form of propaganda aimed at "manufacturing consent" in the interests of elite, dominant...
 
 
Is engaging with new and existing customers a top priority in your marketing campaigns? Are standard display ads failing to deliver the required ROI? Native advertising could well be the answer...
 
 
  
Although teens can be obsessive (trust me, I know), and marketers even more so, does that mean businesses have to be ‘customer obsessed ’ when marketing to teens? Merriam Webster defines obsession as...
 
 
 
 
  
“I work for a technology and financial services company that develops and manufactures products for the generation, transmission, distribution, control and utilization of electrical power.” Sounds like a content marketer’s worst nightmare, right? Wrong:...
 
  
We have recently conducted Prospect Persona research with C-Suite executives worldwide. An inescapable observation is that we speak before we listen in B2B content marketing and that most content is based on an assumption of need rather than firsthand...
 
  
“Compelling content starts with brand point of view.” So what could the point of view of a Greek yogurt company possibly be? At the 2015 NewsCred #ThinkContent Marketing Summit, Peter McGuinness, Chief Marketing and Brand Officer at Chobani,  shared...
 
 
  
Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar with AEG's VP of Social and Marketing on May 28th . Above: Periscope: Android Twitter has...
 
  
Share this article: Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important. As marketing evolves, so does the role of the chief marketer. We asked the 2015 Marketing Hall of...
 
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