19 May 2016
 
 
 
 
Executives are rarely enthused about allocating precious dollars into public relations when they create their annual marketing budgets. C-level stakeholders (especially at B2Bs in tech-driven...
 
  
I was having a discussion with one of my oldest and closest friends the other day about his career. He wants to go farther in the world of public relations but doesn’t quite know what he needs to get there. So, as an enterprising go-getter, he started...
 
 
these tools are relevant only to marketing leaders. The truth is that marketing automation impacts the entire C-suite — and that’s important when justifying the investment to key stakeholders...
 
 
 
The rise of User-Generated Content (UGC) – information submitted by members of the public or posted on social media – has changed journalism forever, according to a new study in Digital Journalism . As Lisette Johnston from City University, London,...

 
  
Our team has been working around the clock for a number of crisis communication clients—most recently related to data breaches/identity theft, sexual assault, threats of violence and product...
 
 
 
 
Native advertising can be defined as an advertisement that is designed to simulate the form and factor of the environment it is set to appear in.Native advertising market will grow due to rising...
 
 
Last week Native Insider discussed an academic research study on the impact of native advertising on media outlets and companies. This week, the Insider interviewed the researchers involved with the...
 
  
 
 
The next new thing in digital media marketing for American Honda Motor leverages one of the oldest forms of media, you know, literature. But fear not, the Japanese automaker is not encouraging...
 
  
When you’ve tried content marketing without getting much traction, it’s easy to get frustrated and proclaim, “Content marketing doesn’t work!” But before you give up, ask yourself whether you’re...
 
 
 
  
There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing. The company creates such strong stories/brands that all of its media can appear to work seamlessly. Nevertheless, I've...
 
  
American Eagle Outfitters said Wednesday it had named a Kate Spade executive to the position of...
 
 
[Interesting] Small business marketing encompasses a lot of different things, but one thing...
 
  
IBM announced an expansion to its Marketing Cloud services on Tuesday that includes cognitive technologies to help marketers strengthen consumer engagement.  IBM has premiered a new cloud...
 
  
 




 
<< Back