14 May 2015
 
 
  
I’ve found myself using reddit more and more the past few years. A few weeks ago at the PRWeek Awards, I sat next to Victoria Taylor, director of talent at reddit, and we had a preliminary chat about...
 
  
Uber is gaining a high-profile member for its team. Longtime PR boss for Google, Rachel Whetstone, leaves the tech giant for Uber. Whetstone...
 
  
Sure, for-profit companies have to keep a sharp eye on the top and bottom lines. But for nonprofit organizations, where revenue is harder to come by, the challenge is far greater. Before they...

 
  
IBM is following the competition onto the data-driven marketing bandwagon with the introduction of new cloud services promising to provide a centralized way of tracking and acting upon buying...
 
 
  
/PRNewswire/ -- If you want to take advantage of the last price break to attend the biggest and the best content marketing event on the planet, Content Marketing World 2015 , you better hurry.  The...
 
  
All we hear about at the moment is content, content, and more content… And although content is very important for digital marketing, we must not forgot to listen to our customers. As Beth Rimmer...
 
 
 
Facebook Inc ( NASDAQ:FB ) has launched the much-rumored Instant Article feature to give users an easy and fast way to look at external articles using the Facebook mobile app. The new feature has a...
 
 
  
Turner held their annual Upfront presentation in NYC yesterday at Madison Square Garden's Theater. CNN's Anderson Cooper was tasked with communicating to the packed venue about the importance role that digital and social play for the network's present...

 
 
For marketers in any industry, it’s never been more critical to develop and implement a strong digital strategy. According to eMarketer, digital ad spending totaled more than $50 billion in 2014,...
 
 
 
  
A badly handled crisis is one of the greatest risks to any organisation’s reputation. Yet while crises can’t always be avoided, they can be managed - for better or for worse. That’s where...
 
 
eBay management has a formidable task as the corporation prepares to split into two separate companies. Imagine the head of every corporate-level department trying to decide where they and each of...
 
 
  
Back in August 2014 I penned a piece for Forbes titled “Integrated Marketing Remains the Holy Grail for Marketers and Consumers.” In that article I referenced one study after another that spoke to either the desire for marketers to deliver a true,...

 
  
Is your content engine running out of gas? Is writer’s block keeping you up at night, and preventing your marketing campaigns from driving new leads and creating more revenue? Take heart… you’re not alone. According to a recent article in eMarketer based...
 
 
  
One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In...
 
 
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