13 May 2016
 
 
 
 
At last week's DLD NYC conference the people behind much of the advertising and marketing you see, along with a few media company executives, talked about how the media market is changing in the era...
 
  
Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as a vote of confidence, an endorsement, a citation of value, and a signal...
 
 
By Lisa Vitale Article Rating: May 11, 2016 10:40 AM EDT   Content marketing has become one of the most common ways to generate leads for your business – but is it effective? According to...
 
 
 

 
  
Image source: Twitter GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF, which is an acronym...
 
 
 
 
  
Native ads — or ads that take on the look and feel of the content surrounding them — are taking over digital advertising.  By 2021, native display ad revenue in the US, which includes native...
 
  
Compelling isn’t the first word you’d typically use to describe a publication dedicated to covering the activities of a company that makes jet engines and MRI machines. The exception: GE Reports , overseen by Senior Managing Editor (and former Forbes ...

 
  
Hall named senior vice president, to report to CFO Hele He replaces Spehar, ex-BofA analyst moving to EMEA CFO post MetLife Inc. hired Wells Fargo & Co.’s John Hall to lead investor relations...

   
Do you want your visual content to touch the hearts of people far and wide? Of course you do. Who wouldn’t want something they put up to get liked and shared within hours? But it takes more than simply uploading and crossing your fingers. It’s...
 





 
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