12 May 2015
 
 
 
Kia Motors has teamed up with Accenture to develop and execute a strategy to enhance its social media marketing. Accenture used its proprietary Social Media Diagnostic solution provided by Accenture...
 
 
The strategy you employ to market and grow your e-commerce business will help determine whether (and how quickly) you reach your goals and achieve success. And whether you are new to the e-commerce...
 
 
Email today really isn't quite the AOL dear old Mom probably grew to know and love back in the day. For starters, the inbox isn't the only communication grabbing your mother's attention. Social...
 
 
By Clayton Hamshar Contributing Writer In case you haven’t noticed, marketing and ad campaigns on the Web are continuing to become more and more personalized, thanks to advances in targeting...
 
 
  
A long time ago, in a world that’s now far, far away, I sold newspaper advertising for a living. I did a lot of cold calling. I’d hop in my car, drive to a retailer I’d scouted, walk in the door with my briefcase stuffed with media kits and sample...
 
 
Popular shows such as Bar Rescue, Restaurant Impossible, and Kitchen...

  The seemingly overnight rise of celebrity video bloggers has created new marketing opportunities, with a new window to reach young consumers. But while they have large audiences, are they influencing...

 
 
Many insurance marketers still use traditional direct mail to acquire new customers, and many fail to integrate this essential offline initiative with social media platforms. (Mathias...
 
 
  
How often does a company turn over the finance department to a CMO? Or give marketing to the CFO? It’s so rare that when it occurs, it deserves investigation, understanding, and prognostication. ...
 
  
Google recently announced the number of daily mobile searches has officially surpassed the number coming from desktops. This means we’ve reached the tipping point where people are using their...
 
 
Marketing Expert Seth Godin Discusses What Makes an Event Worthwhile | Hilton Worldwide Global Media Center Global/Corporate News Marketing Expert Seth Godin Discusses What Makes an Event...
<< Back