10 May 2016
 
 
  
Social media is more than just a key to driving sales, it can also be a helpful source for founders to project  confidence and grace, or to stay cool during times of crisis.  That's according to a...
 
 
By Brielle Jaekel May 10, 2016 JetBlue's campaign for the digital billboard in Times Square JetBlue Airways is the first brand to build a campaign around a new digital billboard that...
 
 
 
  
is at a tremendous inflection point, the biggest since Marketo debuted its marketing automation products 10 years ago. “As marketers, we’re changing our jobs, mission, metrics, and transforming...
 
  
Someone once said that you must never waste a crisis, and that’s the message that we should all be taking from the many and varied crises that unfold around us on what seems to be almost a...
 
 
  
Twitter content marketing is all about video, argues : Leading brands like Starbucks and Nike agree. Ever since Twitter acquired Vine  in 2012 for a reported $30 million and subsequently added its...
 
 
 
 
Imagine if Neil Armstrong took his first steps on the moon without anybody on Earth being watching. "Those television transmissions almost didn't happen," said Richard Jurek, co-author of a book...
 
  
Love them or loathe them, millennials are inheriting the earth. They’ve been branded as lazy narcissists who overshare and are addicted to their phones. They’re too selfish and self-absorbed to be...
 
 
Visual marketing through traditional media remains an important part of automotive marketing (it’s hard to watch even just an hour of television without coming across a car ad), but automakers have...
 
 
As a marketing leader, you know how important it is to win the support of your CEO. The C-suite's positive perception of marketing is critical to get the resources and funding you need to succeed. ...
 




 
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