24 March 2017
 
 
 
  
This past year, Microsoft made a big splash by purchasing LinkedIn , and as a result, 2017 is shaping up to be an important year for the business-oriented social network. LinkedIn is making a lot...
 
 
Instagram has become the go-to place for visual content marketing. It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their...
 
 
As it looks to ramp up its digital marketing efforts, McDonald’s has tapped veteran marketing executive Bob Rupczynski, who has a strong background in data analytics, to be its new global VP of media...
 
  
IPG Mediabrands has named Arun Kumar as the group’s chief data and marketing technology officer. Kumar will report to Philippe Krakowsky, chairman of IPG Mediabrands and chief strategy officer for...
 
 
Businesses that utilize analytics and data to plan and execute their marketing campaigns almost always show higher profitability rates than those who neglect data. Companies that use programmatic and...
 
 
 








 
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