08 March 2016

 

  
I talked with Andrew Sherrard about his path to marketing and how T-Mobile's marketing team keeps up with innovative digital strategies and tools. How do you keep up with new technologies and...
 
  
Being a social media firm, we clearly understand the importance of social media marketing in today’s world. But for some reason, CFOs, CEOs, and CMOs still need convincing. Even in this digital...
 
  
Imagine you’re browsing through a news website when you come to a story that catches your eye . It features a particular product – let’s say, a shoe shining kit – and the article says that an enterprising artist has used the entire kit to create...
 
  
As journalism trends continue to evolve, communication professionals do not remain unaffected. But with so much constant change, how can your brand keep up? By understanding and staying up to date...
 
 
 //  In-Brief  //  No comments [embedded content] The World Health Organization recently called Zika a public health emergency of international concern and is seeking to develop vaccines,...

 
  
Are you confident that your content marketing budget for 2016 is sufficient for your needs? Or maybe this is the better question: do you even  have  a content marketing budget? In many companies,...
 
 
  
Although you might understand the importance of having a mobile...
 
 
The most recent statistics about online video are just mind blowing. Have you seen social networks like Facebook introduce video ads? Why is that? This is primarily because the audience is now...
 
 
The social media marketing landscape is constantly evolving with new networks, widgets, and tools. The way marketers approach social media strategically, however, hasn't changed much. The problems...
 
  
Marketing automation software company Marketo is getting more serious about winning over big, strategic accounts. So, it's teaming with consulting firm Accenture acn to strengthen its...
 
  
that businesses can employ. Given the innovative products and solutions offered by marketing automation companies, email’s ability to deliver famous 44% return on the investment has enhanced further . However, the success of email campaigns depends...
 
  
do CMOs (only 20%). Similarly, nearly half (49%) of non-marketing executives see marketing automation and personalization as a major challenge, while only 33% of CMOs agree. 34% of CMOs say...
 
 
 
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