05 March 2015
 
  
With only about four percent of U.S. companies using marketing automation platforms, there are a lot of targets out there. Atlanta-based Salesfusion has chosen the mid-market, and today it is announcing new funding of $5 million and the appointment of...
 
 
Four days in Barcelona won’t automatically help brands find the right route into mobile. Right now, there is probably more than one marketer stumbling around the cavernous halls of Mobile World Congress struggling to make sense of what he or she has...
 
 
Delivering marketing ROI remains the top challenge for B2B marketers this year, while many are still struggling to capitalise on or successfully utilise new enablement technologies like marketing...
 
 
Solution Marketing Strategies Today, companies struggle to find the most promising sales leads. Predictive lead scoring can make the process more efficient. In this Article Product...
 
 
 
Gaming execs: Join 180 select leaders from King, Glu, Rovio, Unity,...
 
 
 
Agency: Department of Education Office: Federal Student Aid Location: FSA Acquisitions Date you need to respond by: 5-March-2015 Solicitation Number: ED-FSA-15-Q-0004 Naics code: 518210 Data..

 
  
Content marketing is at heart about educating people, building trust and ultimately demonstrating that you are an expert in your niche. However, without a strong readership your message will not be heard. Here we look at three key ways to build, as...
 
 
  
Digital marketing, public relations and advertising professionals are keeping an eye on Instagram growth, but many are not ready to make a play on this youth-oriented platform. However, Instagram on Wednesday announced a new scrolling multiple-photo...
 
 
 
Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system,...
 
  
As today’s work environment has evolved from chatter around the water cooler to a series of “Likes” and “Shares” and  “Tweets,” entrepreneurs recognize the influence of social media in the workplace...
 
 
The internet has created quite a change in the way people and companies have acted over the years, both in the social and business interaction. For the individual, it has spawned social...
 
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