31 March 2015
 
 
  
Technology giant IBM announced today the formation of a new Internet of Things (IoT) business unit and said it would invest $3 billion in it over the next four years. As part of the new push, IBM will begin to provide companies with several...
 
  
Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation . The series explores...
 
  
odwyerpr.com didn't pass Google's mobile-friendly test Only 55 of 96 websites belonging to the PR firms in O’Dwyer’s 2015 rankings meet Google’s mobile-friendly criteria, according to a study...
 

 
 
 
  
Copyright: / 123RF Stock Photo A recent nightmare situation caused me to end a long term relationship with my hosting service. Like many break ups, better communication and an earlier response time may have saved us. But they chose to go old...
 
  
Once a niche capability afforded only by big ticket players like IBM, SAP, Target and Amazon who had the reserves to pump into expensive data crunching technologies and analytics experts, predictive analytics is now being democratized. SaaS services have...
 
 
Over 25% of sales cycles take 7 months or longer to close (Harvard University). That's why it's important for marketers and salespeople alike to start thinking about the health of their sales cycle —...
 

 
 
  
Sprinklr just announced that it has raised $46 million in new funding, at what it says is a valuation of more than $1 billion. The round was led by existing investors Battery Ventures, Intel...
 
 
Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they...
 
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