30 March 2015
 
 
 
Social media has become a huge driver and part of business for the hotel and accommodation industry. It provides a great way to attract potential clientele, showcase a hotel’s atmosphere visually,...
 
  
Soshable Social media success doesn’t begin with being on every single...
 
  
Fun fact about me, I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline). Anyway, the point of this personal confession is that, naturally,...
 
  
Clarks [ IRDX RCUK ] Originals has become one of the first major retail brands to use ‘dark social’ marketing with a foray into WhatsApp, which aims to bring alive the story of firm M-retailing...
 
 
 
By Kate Connors, Senior Account Manager & Social Media Strategist, Media & Communications Strategies With so many millennials in the public relations industry, it is no surprise that many of these...
 
 
  
In the wake of the devastating revelations surrounding the Germanwings crash in the French Alps, airlines have now pledged to change their rules to ensure at least two crew members are present in the cockpit at all times. Days after the crash, which...
 
  
  It can be hard for credit unions, and our financial industry as a whole, when you feel that you aren’t “interesting” enough to produce content to support your online marketing efforts. Sure, the...
 
  
Is LinkedIn poised to be the next media giant? That was the question posed by a Forbes article, published just a few weeks back, and it increasingly feels like a rather redundant question. Ever since it introduced its Pulse blogging platform, LinkedIn...
 

 
 
  
This is part three in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture, convert, and expand. So, you’ve attracted the attention of your prospects...
 
 
  
We have to face the truth about marketing today. It is fundamentally broken. Those in the business know the stats. Our research indicates only 0.1% of display ads are clicked on, yet comScore’s...

 
  
By Kevin Akeroyd In this Age of the Customer, everyone is talking about marketing. In the process, CMOs are re-establishing their position of leadership in the C-suite. They’ve had to rethink...

 
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