28 March 2016
 
 
  
Online marketing is an important part of any business plan. Here’s what you can do right now to optimize your content and extend your influence. There’s a lot of marketing advice available online:...
 
  
An early look at the AdWords redesign, which will be more than a year in the making. Credit: Google Ad Age Events Hear from Fortune 500 brands that have been forced to pivot as consumer...
 
  
When it comes down to it, there's one factor that matters more than any other when it comes to an online marketing campaign: your return on investment (ROI). If you can maximize your ROI, and sustain..
 
  
A leading global fashion & lifestyle brand sold in over 60 boutiques as well as in department, specialty, and online stores worldwide. The Cynthia Rowley brand currently includes sportswear and related accessories with additional categories including...
 
 
 
  
have also been embracing emoji use more in recent months. Appboy, a marketing automation company, analyzed almost 9,400 marketing campaigns across iOS and Android platforms and discovered that...
 
 
 
The potential pitfalls of native advertising were on display this month at the Federal Trade Commission (FTC). The agency  reported  that national retailer Lord & Taylor settled with it on charges...

 
  
The vibe within today’s newsroom feels more like a sleepy library than a clattering nerve center of days past, as editorial staffs continue to trim their in-house talent. Meanwhile, across the hall, the branded-content arms of major publications are...

 
  
My family watches the cooking competition show  Chopped as if it were the Super Bowl. I'm pretty sure the neighbors assumed we were sports enthusiasts with all the screaming and "couch coaching"-...
<< Back