27 March 2015
 
 
  
In recent months it’s been said that context trumps audience for content promotion and native ad targeting. Some might have you believe that the “where” of native targeting is more important than the “who.” While certainly an interesting point of view,...
 
 
  
As a graphic designer at Quintain, I design much of the premium content that we create for our clients and ourselves. What is premium content you ask? It is anything that you “gate” – meaning that to get it, a visitor to your website needs to fill out a...

 
  
Marketing strategy differs from company to company. Even within the same company, the strategy for improving product uptake can differ based on seasons, the target group, or the company’s inclination to adapt to a changing competitive environment. As...

 
  
Flavor and spice leader McCormick & Company is on track to meet its ambitious goal of increasing sales 4% to 6% in local currency in 2015, thanks in part to initiatives in North America to drive growth through innovation, marketing and leadership at...

 
 
 
How To Apply If you have a passion for managing social media accounts, producing videos, and possess the required qualifications listed below, place “Social Media Specialist” in the subject line...
 
 
  
Periscope , Twitter’s answer to popular live video streaming app Meerkat, is now available on iOS. The app, which Twitter purchased in January last year, allows its users to live stream video,...
 
 
 
  
The world is on its feet. Order a meal, pay your utilities, get groceries, tog up in the latest styles… Talk, if you still do that! All on that little 5.5 inch piece of God-sent technology sitting in...

 
DETROIT - At their core, Disney and Chevrolet are entities of optimism, believing that with a little ingenuity, anything is possible. They will come together in the new Disney film "Tomorrowland" to...
 
  
[embedded content] The Breakfast of Champions is going bowling. Wheaties -- known for partnering with A-list sports stars like Michael Jordan and Tiger Woods -- for its newest campaign is...
 
  
Today I’m going to tell you like it is on a topic that may not be popular in some social media circles, but it’s a message that small and midsize business leadership have no choice but to confront. Get out your pencil and paper. Go ahead; I’ll...
 
 
Report: Retargeting on Facebook by the numbers. What are the latest trends in retargeting on Facebook? When should advertisers be using Facebook on desktop or mobile? Get all the insights from our...
 
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