23 March 2015
 
 
  
In the dark ages of sales, relationships began with a face to face interaction.  Buyer and seller met and exchanged business cards.  The sales person educated the buyer on how his/her offering could...
 
  
For decades, business executives have faced disruptive forces and changes. Brought on by technology, population changes, war, economic collapse, and radical innovation.   Due to the disruptive force...
 
  
Salesforce is tying its customer relationship management tool to Facebook and Twitter ad platforms in an effort to trigger ads based on consumers' interactions with marketers. The moves comes at a...
 
 
Over recent years, Lego has not been short of success, with a successful turnaround...
 
 
Adobe Systems Incorporated has announced that IBM's digital agency, IBM Interactive Experience, will build enterprise consulting capabilities for Adobe Marketing Cloud. Combining the capabilities of...

 
 
  
Comcast has been responding to customer complaints on Twitter and Facebook for years, but that didn’t help the company get out of the basement of customer satisfaction ratings — not just for cable and Internet providers, but for all U.S. companies. And...
 
 
The study examines customer and business data from more than 4,400 hotel properties worldwide to understand and quantify the impact of social media engagement on a company’s revenue growth, customer...
 
 
  
Mobile technologies mean that many workers are “always-on”...

   Inbound marketing and traditional marketing share some similar challenges. One of the most significant is that both types cast wide nets and sometimes catch leads who might not fit the perfect...

   Over the last 15 years the world of marketing has changed so significantly that many can hardly recognize it at all. The days of potential customers talking to salespeople in order to learn about a product are fading out quickly and door-to-door...



 
  
We are big believers in the benefits of content marketing at Brandwatch. Since the very beginning we’ve worked hard to create content that offers value to our audience. Today, our content marketing suite includes blog posts , industry reports, how to...

  New Study by Thrive Analytics Reveals 77% of SMBs Feel They Lack the Time or Knowledge to Manage Digital Media Effectively A majority of small business owners continue to struggle with which forms of...

   As a vendor in the field of mobile marketing automation — I thought it might be of interest to discuss what is happening in that world today and how these trends might affect the landscape. ‘Marketing automation’ simply refers to — you guessed it —...

  From Sound-Producing Posters to Interactive Record Covers By: Laura McQuarrie -  Published: Mar 23, 2015 • References: While multi-sensory marketing experiences continue to surprise and...
<< Back