21 March 2016
 
 
  
Marketing and news can be used to build loyalty with journalists. According to a recent article by PRWEB titled “7 Ways to Build Customer Loyalty with Automatic Content Marketing” one of the most important ways is to “keep it fresh”. Frequently updating...
 
  
As newspapers and magazines struggle to survive, you'll probably be hearing a lot about "native advertising." It's a purposefully vague way of saying that online ads will look more and more like...
 
  
There’s no denying it. Over the past few years, the marketing landscape has undergone a massive transformation fueled by content, mobile and social technologies. Content marketing has become an...
 
 
For the month of February, Engagement Labs sorted through two of its proprietary data sets to see which hotel brands did the best job engaging, impacting, and responding to consumers both online on...
 
  
A colleague once asked me to come up with a simple formula for success in online content marketing. After pondering the question for far too long, I came up with this response: Write as yourself....
 
 
 
  
Ten years ago today, Jack Dorsey composed a message that started a revolution. It was 140 characters in length, and would significantly have an impact on how we communicate, and, most importantly,...
 
  
Despite the rules and regulations surrounding native advertising, consumers are finding it difficult to differentiate between what is editorial content and what is advertising, according to research...


 
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