21 March 2016
How to Build Loyalty with Journalists Using an Online Newsroom
Business 2 Community - 19 Mar 2016 10:50
Marketing and news can be used to build loyalty with journalists. According to a recent article by PRWEB titled “7 Ways to Build Customer Loyalty with Automatic Content Marketing” one of the most important ways is to “keep it fresh”. Frequently updating...
Business 2 Community - 19 Mar 2016 10:50
Marketing and news can be used to build loyalty with journalists. According to a recent article by PRWEB titled “7 Ways to Build Customer Loyalty with Automatic Content Marketing” one of the most important ways is to “keep it fresh”. Frequently updating...
Can consumers tell the difference between real news and native advertising?
Glendale News Press - 18 Mar 2016 06:02
As newspapers and magazines struggle to survive, you'll probably be hearing a lot about "native advertising." It's a purposefully vague way of saying that online ads will look more and more like...
Glendale News Press - 18 Mar 2016 06:02
As newspapers and magazines struggle to survive, you'll probably be hearing a lot about "native advertising." It's a purposefully vague way of saying that online ads will look more and more like...
Optimizing the content marketing lifecycle (1/6): how to strategize your content for success
Scoop.it - 21 Mar 2016 12:54
There’s no denying it. Over the past few years, the marketing landscape has undergone a massive transformation fueled by content, mobile and social technologies. Content marketing has become an...
Scoop.it - 21 Mar 2016 12:54
There’s no denying it. Over the past few years, the marketing landscape has undergone a massive transformation fueled by content, mobile and social technologies. Content marketing has become an...
Hotel brands are upping their content marketing game on social media
Hotel Marketing - 21 Mar 2016 05:03
For the month of February, Engagement Labs sorted through two of its proprietary data sets to see which hotel brands did the best job engaging, impacting, and responding to consumers both online on...
Hotel Marketing - 21 Mar 2016 05:03
For the month of February, Engagement Labs sorted through two of its proprietary data sets to see which hotel brands did the best job engaging, impacting, and responding to consumers both online on...
A Simple Formula for Success in Content Marketing
Social Media Today - 20 Mar 2016 09:22
A colleague once asked me to come up with a simple formula for success in online content marketing. After pondering the question for far too long, I came up with this response: Write as yourself....
Social Media Today - 20 Mar 2016 09:22
A colleague once asked me to come up with a simple formula for success in online content marketing. After pondering the question for far too long, I came up with this response: Write as yourself....
How Twitter became a revolution in journalism
Kettle Magazine - 21 Mar 2016 08:03
Ten years ago today, Jack Dorsey composed a message that started a revolution. It was 140 characters in length, and would significantly have an impact on how we communicate, and, most importantly,...
Kettle Magazine - 21 Mar 2016 08:03
Ten years ago today, Jack Dorsey composed a message that started a revolution. It was 140 characters in length, and would significantly have an impact on how we communicate, and, most importantly,...
Despite disclosures, consumers still find it hard to spot native advertising
BizReport.com - 18 Mar 2016 01:31
Despite the rules and regulations surrounding native advertising, consumers are finding it difficult to differentiate between what is editorial content and what is advertising, according to research...
BizReport.com - 18 Mar 2016 01:31
Despite the rules and regulations surrounding native advertising, consumers are finding it difficult to differentiate between what is editorial content and what is advertising, according to research...
