20 March 2015
 
 
Can Cinderella’s Glass Slipper Fit a New Disney...
 
  
It’s a complex world out there for any digital marketing team.   Consumers are in control, or want to be in control, of their online experiences. They expect personalization — but not so much as...
 
 
I see it happen to companies and people time and time again. Marketing automation technologies – like Marketo, Pardot, HubSpot, Eloqua, and more – constantly get trotted out to marketing folks near...
 
 
 
NASCAR’s in-house PR team took home the trophy for In-House PR Team of the Year on Thursday night at the PRWeek Awards. Last year, it was the runner up in the category. The 46-member department was cited for its work on 1,500 NASCAR-sanctioned events...
 
 
 
  
Windstream continues to make progress in building the management team of its Real Estate Investment Trust (REIT), naming a new general counsel and president of investor relations. Daniel Heard, who currently serves as a partner in the Little Rock law...
 
 
PRWeb Mommy Nearest , the company behind the popular geo-location app and fastest growing mobile community for parents and caregivers in the United States, announced that it has raised an additional...

  For social media managers, choosing the right monitoring...

  Mobile payments are now common place throughout Australia and are used by a variety of businesses in a cross-section of industries and one technology provider believes that the insurance industry is...
 
 
  
E-commerce can benefit from content marketing in a way that many other companies cannot. For one thing, you see immediate results from your efforts. Unlike businesses with long sales cycles, you can...
 
  
In the world of content marketing, the name of the game often boils down to finding the point of balance between the opposing factors of quality and efficiency in content creation, timing, and budget considerations. With this in mind, let’s go over the...
 
 
 
Twitter is planning to release trillions of tweets for sale, which could have a universe of implications for marketers, as well as fields ranging from academia to security. Huge servers and...
 
 
  
When a corporate crisis strikes, crisis communications is crucial for the survival of any company. In these turbulent times, the CEO must step up and take charge as the primary spokesperson. Unfortunately, countless examples of public relations disasters...

 
 
Korean technology giant floats seven-figure brief after spying controversy. NEW YORK — Samsung is seeking PR agency support for a seven-figure US corporate brief, amid the technology giant's...
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