02 March 2015
 
 
The 2015 PRWeek/Bloom, Gross & Associates Salary Survey reveals the continuing discrepancy between male and female salaries in the PR industry, particularly for those with more than five years’ experience. A trio of industry leaders discusses what...
 
 
  
Years ago, one of my predecessors as chair of the Content Council remarked that he could happily foresee the day when all content would be branded content—not just such traditional vehicles as custom..

 
 
 
 
The year ahead is looking good for the travel industry , according to the latest  travelhorizons  survey released by marketing services firm MMGY Global . The January 2015 survey, of 2,300 U.S....
 
 
 
  
Google is about to change the SEO rules again. This time, they’ve made the bold pronouncement that websites that are not friendly to mobile devices will be penalized in search results . This change will have far-reaching implications for everyone with a..
 
  
Since 2010, social media marketing has moved from something of an experiment to an established business practice.  By the end of 2014 , 93 percent of marketers used social media for business, and...
 
 
  
that the social network would partner with the search engine to incorporate tweets into real time live searches. The partnership was announced ahead of its recent fiscal earnings report, as investors...
 
  
Gaming execs:   Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015.  GamesBeat Summit is invite-only -- apply here . Ticket prices increase on March 6 Pacific! BARCELONA, Spain —...
 
  
Salesforce.com recently published the results of its 2015 State of Marketing survey. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses. The...
 
 
  
Mike Richardson (pictured) looks at how companies can use Customer Lifetime Value to guide retention strategies and develop a customer-centric model that wins over modern customers.   The digital...
 
  
Gaming execs:   Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015.  GamesBeat Summit is invite-only -- apply here . Ticket prices increase on March 6 Pacific! BARCELONA, Spain —...
 
  
Gaming execs:   Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015.  GamesBeat Summit is invite-only -- apply here . Ticket prices increase on March 6 Pacific! BARCELONA, Spain —...
 
 
Eromosele Abiodun Davebrook Digital PR Services (davebrookPR),last Friday  in Lagos announced the unveiling of Nigeria’s first online newsroom services, a digital platform designed to connect...
 
  
Reporters at top publications receive dozens of pitches each day. That’s a lot of competition. Breaking through and earning coverage doesn’t require pitching more, it requires pitching smart. ...
 
<< Back