17 March 2015
 
  
Content distribution is a critical aspect of marketing campaigns. No matter how compelling your content, if you’re not delivering it in the right way to the right people, it won’t drive any results. But planning a distribution strategy isn’t easy....
 
 
  
In January I blogged on the Ebola crisis and how social media was becoming integrated into emergency operations. I asked readers if they had examples from their work and organizations of this kind of...
 
 
 
Click here to sign up for Mobile Marketer for free Toyota showcases interactive hashtag marketing via Twitter-generated art Toyota is bringing interactive hashtag marketing front and center at...

   During many a client or prospect meeting or call, I get a lot of questions about how to make the most of inbound marketing. Many of those questions are focused on the basics of how inbound marketing itself works. In reality, inbound is a mix of tactics...

  After many years of having to use Internet Explorer, Microsoft announced its plans for a new and improved web browser. A significant portion of the internet agrees: Microsoft's Internet Explore is...
 
 
 
 
CAMBRIDGE, MA -- (Marketwired) -- 03/17/15 -- Pegasystems Inc. (NASDAQ: PEGA), the software company empowering the world's leading enterprises with strategic business applications, today announced...
 
 
Once your big data analytics team and the marketing group have figured out who your customers are it's time to take the next step and learn more about what those customers want and what they will do...

 
  
The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marketing decision-making. A new IBM and Twitter partnership will see Big Blue bring its big data...
 
  
In today‘s media environment, a PR savvy CEO can be an enormous asset to a company and its public image. We’re living through the cult of the media CEO right now. Legendary entrepreneurs like Steve Jobs and Richard Branson are worshiped like rock stars....
 
  
Virgin Atlantic has appointed Havas Media’s Cake to handle consumer PR following a five-way pitch earlier this year. Cake is the airline’s first retained consumer PR agency having worked for the airline on a six-month project last year. The...
 
 
 
  
The word on the “industry” street is that authentic people, and authentic writing, have finally come into vogue. According to Ad Age Magazine , companies (and recruiters alike) have learned from their past experiences in digital marketing and are quickly...

 
  
It's no secret that content marketing has undergone a lot of changes and best practices have shifted over the last year, so it doesn't come as a surprise to most that publishing ideas are brought...
 
 
 
Nearly half (47%) of the content links shared by marketing executives on Twitter come from mainstream media sources, according to a recent report from Leadtail . Most of the content is news and...

 
  
This post originally appeared on the Buffer blog . Having a list of go-to blogs can be a great source of information and inspiration. In our case, the blogs and websites we visit most often provide some amazing articles with in-depth insights,...

 
 
The United Motorcoach Association ("UMA") is North America's largest association of professional bus and motorcoach companies. Founded in 1971 as the United Bus Owners of...
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