11 March 2015
 
  
Apple's highly anticipated smart watch range was finally unveiled last night , with prices ranging from $349 (£299) to $17,000 (£13,500), depending on the metals they are made from and the straps they are bought with. The watches, which will go on...
 
 
  
Long gone are the days when digital-only publications were seen as less prestigious or less trustworthy than their paper-based peers. According to the  Pew Research Center , as print newsrooms cut back on editorial staff, thousands of journalists have...
 
 
 
Content Marketing. No matter how hard marketers try to get away from buzzwords, there seems to be no way to avoid discussing a “content-driven strategy” at every. Single. Meeting. It’s gotten to...
 
 
Adobe said Tuesday that the company’s annual summit in the United States introduced Adobe Marketing Cloud. The summit introduced mobile marketing and...
 
  
Email marketing is a tough nut to crack– one misstep, and users will be hitting the unsubscribe button quicker than you can say “newsletter”. It’s not really a matter of keeping subscribers; the analytical tools available in email marketing apps like...
 
 
 
Many are reaping rich rewards from laser-targeted paid reach on social media sites. Does this mean organic social is doomed? Sean Ashcroft investigates Our entire lives are sponsored, daily, from dawn to dusk. Before the sheet marks have slipped from...
 
 
With companies looking to increase their digital marketing spend over the next few months, the spotlight is well and truly on every SEO agency to implement strategies that deliver high ROIs. They...
 
  
Kraft Foods is rolling out "Twist That Dish," a new content marketing program designed primarily to help budget-conscious consumers save money and time, while creating meals that please their...
 
 
 
NORWALK, CONN. — Crackers and snack cakes may not have much in common, but both Pepperidge Farm and Hostess Brands believe the categories could use a marketing push. To help remind consumers that
 
 
 
Affiliate Marketing which is done by 29% of internet users on their blogs and websites is actually the term which is not yet clear to 58% of the internet users. According to a survey: The strategy...
 
  
I often go in search of interesting new people to follow, especially in digital marketing. I spend at least an hour every day reading and engaging communities--consider it part of my lifelong...
 
  
Facebook Inc ( NASDAQ:FB ) is in the process of taking the users’ marketing experience over the top as it works with DataSift to analyze social media data for corporations. In an announcement on...
 
 
  
Sabloff speaking at AdTech The Huffington Post executive overseeing its international operations has said native advertising and sponsored content can “add value for everybody” and, if done well,...

 
 
Technology company Rubicon Project has announced key findings from its 2015 Mobile Buyer Survey launched at Mobile World Congress. The annual survey represents the views of some of the leading agency...
 
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