01 March 2016
 
 
  
What makes a marketing campaign effective? Warc has tried to work it out by analysing more than 2,000 winners of 79 different effectiveness and strategy competitions, assigning points based on the prizes won and weighted by how rigorous and prestigious...
 
 
It’s hardly a surprise that account-based marketing has become a key tool in the arsenal of many a B2B marketer: after all, there’s no better way to ensure that your company’s advertising dollars are...
 
  
These days, if you're not marketing on Instagram, you're likely missing out on some major opportunities, but at the same time, things aren't as rosy in that department as they once were. For those...
 
 
Establishing your enterprise as a trusted source of information during an emergency now demands the savvy use of social media. As emergency managers and first responders, we always worry about...
 
 
CLEVELAND--( BUSINESS WIRE )--Learn to be a content marketing rock star without leaving the comfort of your home or office. Content Marketing Institute (CMI) has just added its brand new, highly...
 
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Snapchat is set to become the biggest battleground for marketers looking to reach young consumers. Take these statistics as proof: Snapchat has over 100 million daily active users, over 6 billion...
 
  
Social messaging platforms leverage smart phones to deliver...
 
  
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management,  a group of British researchers write that crisis communication has “implications for brand...
 
 
The University of Missouri system, the 77,000-student...
 
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