07 June 2016
 
 
  
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Photo by Ryan Jones, University of Florida College of Journalism and Communications The University of Florida College of Journalism and Communications has always been on the leading edge of new...
 
 
Expectations for communication have changed when it comes to handling crisis situations Poor behaviour, by an individual or an organisation, will always make for a good media story. It is all...
 
 
 
On the surface, the Associated Press might look like one of the few news outlets today exempt from the tyranny of the click economy that’s slowly eating away at media. Unlike most outlets, the AP makes most of its money not off ad revenue but via...
 
 
 
Us content marketers have all been through the routine before: We develop a bold social media content calendar filled with amazing content ideas that involve videos, graphics, interviews, podcasts,...
 
 
/PRNewswire/ -- Bayer, a Life Science company dedicated to health care and agriculture, has been recognized by PR News with the Best Twitter Community Engagement Award for its "Bayer gets..

 
  
A Q&A with Scott Gillum, president of the Washington, D.C....
 
 
  
Native advertising goes by many names including: sponsored content, sponsored posts, paid posts, brand services, custom solutions, branded content and probably dozens of other titles. Regardless of..
 
 
 
 
Just-in-time marketing can deliver a higher return on marketing dollars and companies pursuing this approach are three times more likely to beat their peers on revenue growth, according to a new...
 
  
With 1.65 billion users worldwide and over 1 billion active daily users, it is more important than ever to optimize Facebook for your business. The audience is just too big to not be actively taking steps toward increasing your presence. But as Facebook...
 
  
MailChimp CMO Tom Klein isn't keen on calling it a "   marketing campaign" but admits the online store he and his team created isn't really about selling products created by the   company's own...
 
 
In 2016 ‘going mobile’ isn’t a strategy, it’s a starting point. Mobile use has skyrocketed in APAC, with 90 per cent of mobile users accessing the Internet every day through their devices. The...
 
 
Ford Motor Co. has appointed Matt VanDyke as vice president of marketing in Europe, effective July 1. TODAY'S STOCKS S&P 500 2109.41 10.28 NASDAQ Composite 4968.71 26.20 ...
 
  
Warner Bros. has signed worldwide marketing and distribution president Sue Kroll to a new multi-year contract, Variety has learned. The move is described by insiders as a sign of confidence in...
  
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