30 June 2016
 
 
  
What does this mean for travel agents? According to Facebook, the move could see reach and referral traffic fall for third-party brand pages. As a result, agencies who market on Facebook through an...
 
  
Last week, we started our discussion of LinkedIn as a marketing tool, with a focus on profiles and company pages. This week we shift our focus to data mining, customer research, and prospecting...

  the data dots across platforms, including mobile apps, web, email, Google analytics, marketing automation, and more. • How to integrate advertising into the mobile reading experience...

   
 
 
 
  
 
  
As the importance of content marketing grows, more and more small businesses are investing time and money into developing different types of content for their customers. However, many are forgetting...
 
 
  
David Ramos/Facebook is the most powerful media company the world has ever seen. It's also the most...
 
 
 
When native advertising goes wrong, it goes really wrong. Consumers today are a suspicious bunch, and they are sensitive to the sudden realization that content they've been consuming is "just an ad."...

 
 
The Association of National Advertisers (ANA) estimates that U.S. spending on native advertising will grow to $13.9 billion in 2016 and $21 billion by 2018.  Hobson Powell, Yahoo's vice president,...
 



 
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