03 June 2016
 
 
  
Everyone wants in . 59% of marketers are throwing money at it, even more plan on throwing money at it, and 60% of all fashion brands are already utilizing it. So what is this new tactic that an overwhelmingly large segment of businesses is fixated on?...
 
  
Marketing and selling are both front-end activities aimed at driving revenue. However, their particular roles are normally very distinct. Because of different functional objectives, a rift may even form between these two departments. To optimize your...
 
  
Richard Seppala, aka "The ROI Guy", shows companies how to identify which marketing strategies provide the highest return on investment, ROI. Mr. Seppala knew "Even from an early age, I was always had that drive, not to be in the limelight, but to be the...
 
 
  
Marketing is a broad spectrum where you can get it so...
 
 
 
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Marketing automation company Marketo has been bought by private equity firm Vista Equity Partners Management for nearly $2bn (£1.4bn) in cash, just over three years after the email and mobile...
 
  
with ‘wan’ and ends with ‘ker’. 7. Zoe Sands Yes, musings on marketing automation are often useful and yes, we like a pithy post about poor content as much as the next person – but some of our favourite influencers are unafraid to...

 
  
1) Pay attention to current events. What is going on in the world and how can you tie this in with your product or service? 2) How is your company helping the environment? People never tire of reading about this because it makes them feel good about...
 



 
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