02 June 2016


 
 
 
  
As a social media manager, you know how difficult it can be to measure your time. And the game keeps changing. Every day your routine can undergo some changes too. To maximise your social media presence it is often the case that social media managers...
 
  
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen. Writing powerful social media copy to grab people’s eyes and win their hearts is a challenge, though. And...
 
 
 
  
By Marcus Kaulback, MediaMiser Since its IPO in 2013 , Twitter has been hounded by criticisms that it simply doesn’t know how to grow its user base or revenues. So, in an effort to improve its...
 
  
If you’re good at networking, you can be good at PR for your startup. Public Relations is all about building relationships by sharing mutually beneficial information. Unfortunately, where a lot of...
 
 
  
This week the marketing technology landscape shifted on its axis with the acquisition of Demandware by Salesforce and Marketo by a private equity firm. Valued at an eye-watering $2.8 billion and...
 
 
 
  
Former Procter & Gamble Co. executive Bryan Hesse has been hired as marketing chief for Cooper...
 
  
A company’s brand recognition is generally only as effective as the manner in which it is conveyed and as strong as the sentiment it evokes; this is applicable for firms in both the B2C and B2B spaces, including asset management. For example, A recent...
 
  
In Content Marketing Institute's Benchmarks, Budgets and Trends report for 2016 , they found that 65% of B2B marketers don't know what content is and isn't effective. Despite that, 76% plan to...



 
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