17 June 2016
 
 
 
Investor relations professionals and institutional investors have long been in a catch-22 scenario regarding social media. Though each side has been curious as to how to use social channels to engage their counterpart, both exhibited hesitation, hoping...
 
 
Friday, June 17th, 2016 06:47 The streaming music service has hired Wall Street veteran Paul Vogel. related news Spotify just hired a Wall Street exec and it's the biggest hint yet that an IPO...
 
 
 
  
Today’s news that the Financial Times has acquired content marketing firm Alpha Grid is further evidence of the seismic shifts taking place in the world of media and communications. The lines that used to exist between the disciplines of journalism and...
 
  
Because of the fundamental changes to the way in which audiences consume and use media and digital technologies, content agencies are competing or evolving from advertising agencies as more and more brands get involved with producing branded content....
 
  
If your content marketing strategy doesn’t include video content yet, you need to act fast before you’re left too far behind. Video, without a shadow of a doubt, has become the number one content...
 
 
 
:: By Tom Sather, Return Path :: Email produces more ROI than any other marketing channel. That might be a surprising statement, given the constant media coverage of viral advertising, mobile apps...
 
  
Apple’s WWDC 2016 unveiled a slew of new features for Apple’s operating systems, services and apps, but potentially the most important announcement for marketers is that Apple is opening their...
 
  
Email marketing continues to be one of the strongest online marketing channels as email generates $38 ROI for every dollar spent , and 91% of customers want to receive promotional emails from the companies they love. In this environment, marketers are...

 
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