16 June 2016
 
 
 
For those of you wondering why the New York Times threatened to use the big guns against ad-blocker users, look no further than the recent State of the News Media report from Pew Research, released...
 
  
PHOENIX — Arizona State University’s journalism school will be the testing ground for new tools and techniques from the Google News Lab . Students at the Walter Cronkite School of Journalism and...
 
  
addition, you can integrate social referral capabilities into your campaigns through a marketing automation platform. Use the search function in the native social platforms. Simply enter the names of some of your prospects and customers into the...
 
 
  
Dear readers, One of our priorities at Poynter is chronicling the ever-changing business models used to support journalism around the world. One of these industry-wide shifts is the trend...
 
 
Leading Restaurant Analyst Joins YUM After Two Decades on Wall Street LOUISVILLE, Ky.--(BUSINESS WIRE)-- Yum! Brands, Inc. (NYSE:YUM) today announced that Keith Siegner , 41, will join the Company...
 
  
SlideShare is a fantastic tool for content marketing . It’s visually appealing. It’s a useful platform for reworking existing content. It helps to tap into a brand new audience which might not have seen your other content. SlideShare is also useful...
 
  
Thanks to the vast wonders of the internet, the way we use conventional marketing strategies have drastically changed over the years. The big brand way of adverts are decreasing year by year due to DVR’s, Netflix and the forever increasing popularity of...
 
 
 
/PRNewswire/ -- Electrolux North America today announced that it will fully review its marketing and advertising partnerships to better align with changing consumer behaviors and position the company at the forefront of marketing innovation. "This...
 
  
Social media group gets 82% of its advertising from phones Facebook, the world’s most popular social media site, plans to introduce new tools to help marketers target consumers and spread their...
 
  
Thinking of running a Twitter marketing campaign? Better have thick skin. Promoted tweets can bring plenty of traffic to your campaign, but it often comes with a price -- and not just the monetary...
 
  
DID YOU KNOW THAT LINKEDIN IS ABOUT TO BE ACQUIRED BY MICROSOFT FOR A RECORD $23 BILLION?! Your B2B LinkedIn tone of voice is extremely important, and when done right, it gives your audience and business connections a clear understanding about who you...
 
 
According to the 8th annual Social Media Marketing Industry Report from Social Media Examiner, summarized by Marketing Charts, 9 in 10 marketers say that social media is important to their business,...
 
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