10 June 2016
 
 
 
Cooper Tire & Rubber Company has announced that Bryan Hesse has joined the company as vice president, or VP, of marketing for North America tire operations. In this role, Hesse is responsible for all...
 
 
Share this content: The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study. If you can't beat them, join them. Snapchat is moving in the...
 
  
“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford Have you, as a small business owner, ever asked yourself this important question: How much should my marketing budget be? I think you should, and...

 
 
  
start experimenting with them to advance your organisation and increase prospective clients. Marketing Automation Let’s start with a line taken from a popular Forbes article published last year: “Marketing automation is one of the most valuable...
 
  
Want to know the single biggest thing content marketers struggle with?...
 
 
As a digital marketer, there is one question that I get asked a lot: "I'm 'just an accountant' and most people think my business is boring - so why should I create content that no one is going to...
 
 
 
:32 Chris Regan highlights an essential, but easily overlooked aspect of crisis communications: the need to ensure that any messaging is simple to understand and actionable. I have recently...
 
 
 
  
Social media has emerged to be a powerful platform to connect brands with influencers that include journalists. More than 96 percent of journalists engage on social media every day according to a...
 
  
Advertising agencies are for the first time turning to Instagram more frequently than Twitter Instagram has beaten Twitter as the most popular platform for advertisers and their social media campaigns for the first time, according to a new survey...
 

 
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