26 June 2015
 
 
 
If you work in the digital content business there are probably a few terms that are constantly coming up in your world. Among them are "content marketing" and "mobile." But what happens when those terms collide, and you have to start thinking about...
 
  
Soren Hagh, the executive director global marketing at Heineken, was in Cannes this week to collect the Cannes Lions Creative Marketing of the Year award. Marketing caught up with Hagh on the Croisette where he told us what the win meant to Heineken and...
 
  
This week's edition of "Mind-Blowing Stats" further cements the notion that mobile marketing is a must-have strategy in this day and age. Consumer media consumption habits are increasingly mobile,...
 
  
In the traditional marketing universe there’s rarely any gray areas when it comes to what is and isn’t marketing. An ad? Marketing. A promotional email? Marketing. A coupon? Marketing. Clear cut and...
 
 
  
Diet has become a forbidden four-letter word in the food industry, and Nestle 's Lean Cuisine is the latest brand to swear off weight-loss marketing. The struggling frozen meals brand has embarked...
 
 
4Hoteliers Friday 26th June, 2015 Marriott International, Inc and Universal Music Group (UMG), the global music leader, have...
 
  
Speaking at an event at the festival, titled ‘data and creativity: a beautiful tension’, Mathieu outlined the ways that data will inevitably make marketing more human and why brand marketers need to assess what they have been taught about advertising. ..
 
  
For many in the SEO profession, the hardest part of optimizing sites for search isn’t the technical aspects of code – it’s the ongoing struggle to consistently obtain relevant, authoritative links. Sure, it may be tempting to take shortcuts, but SEO...
 
 
CLEVELAND, Ohio -- For Monina Wagner , social media is all about engagement and authenticity. As community manager for the  Content Marketing Institute , she oversees the social media outreach for...
 
 
 
Boston – Succeeding at retailing isn’t a magic trick, according to JCPenney president Marvin Ellison, who will replace Mike Ullman as ceo Aug. 1. Speaking at the Oppenheimer Consumer Conference...
 
  
What a difference one Tumblr post can make. On June 21, Taylor Swift wrote an open letter to Apple declaring that she’d be withholding her hit album 1989 from the company’s new streaming service...
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