24 June 2015
 
  
Leading consumer goods (CG) companies are embracing a new vision for marketing. The evolution of the digitally connected consumer lies at the core, dramatically changing the dynamic between brand and...
 
  
Twitter just added functionality to its Periscope livestreaming service that could make it more effective for business and marketing scenarios. Now, users don’t have to be on their mobile devices to...
 
 
Hold the phone! The federal government is producing more regulations -- shocking, I know -- and this week’s batch includes new, more specific advice for social media marketing compliance from the...
 
 
I recently  blogged  about  RE/MAX 's recent mobile media when I saw one of their ads emphasizing that "No App Required". I was so impressed with how forward thinking this approach is that I...
 
 
 
(Image: File) No matter what kind of business you have, you need more customers, clients, leads, website visitors and/or people walking in the door to at least check out what you have to offer....
 
  
Metrics are key to assessing the success of your marketing efforts and iterating upon initiatives for optimal performance. Without measurable numbers to benchmark against, your SMART goals become SART (which is really just RATS)! But short of hiring a...
 
  
SAN MATEO, CALIF. -- Inside Marketo's offices in San Mateo, there are splashes of bright purple on white walls, open workspaces buzz with activity, cleanliness meets creativity, and nearly everyone...

 
 
Education advocate and former news anchor for CNN and NBC Campbell Brown will be creating an online newsroom called The Seventy Four dedicated to discussing reform to America's education system. ...
 
 
  
Content marketing is an important piece in any business marketing strategy. The best way to win and retain customers is not by inundating them with sales pitches and discount offers. We receive so much of that already that we’ve learned to tune it out....
 
 
Posted by admin on June 24, 2015 We brought the idea of Optimism to life with a publication called Chief Optimist.   We needed to get in front of decisions makers with our content. The idea of the...
 
 
  
It’s been reported that as of 2015, roughly  73% of all Americans have at least one social media profile – up from 48% just five years ago. Keeping up with this massive movement to social media has...
 
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