23 June 2015
 
 
  
Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Snapchat has partnered with WPP Group and the Daily Mail to establish a content marketing company that promises to deliver the best of...
 
  
Now, it’s clear what impact your project managers are having, we can see which salespeople are boosting profits and your consultants and factory workers put out solid, concrete and measurable things . Your content marketers on the other hand might seem...
 
  
By Sara Davis In order to efficiently manage a content marketing campaign, utilizing a content calendar is key. Setting up a content calendar ensures that you are able to track what’s in the...

 
 
 
You’ll find a lot of content out there regarding how to handle a...
 
 
Paul Thomas, social media and digital communications strategist, Grant Thornton LLP, on how a company should effectively use social media In March, a Manchester-based restaurant made the mistake of...
 
 
An old style of communications management, particularly when a public stoush between differing parties was involved, or very likely to occur, was to adopt a combative stance and “do unto the enemy,...

 
  
In a crisis situation, how you deliver your message can be just as important as the content of the message itself. Whether you're facing reporters eager to pepper you with questions, or a mob of...



 
 
 
 
Broadcasting icon Bob Schieffer, the long-time moderator of the CBS news program "Face the Nation" and a former anchor of the CBS Evening News, will be awarded the first Poynter Medal for Lifetime...
 
 
Infrastructure CBR Staff Writer Share on twitter Share on facebook Share on linkedin More Sharing Services The company is powering the training and research arm of Google’s Digital News...
 
 
  
Sometimes, marketers often get mixed up between content marketing and search engine optimization (SEO); they may look similar but in they are in fact, way much different. Credits: justaroundthecorner.org In Terms of Objective , Search engine...
 
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