22 June 2015
 
 
  
I'm a huge fan of newspapers. I've been subscribing to the print edition of The New York Times since I was in college. Newspapers always had an edge over alternative sources for...
 
  
Apple News on iOS 9. Source: Apple Yet Apple isn't the only tech giant which wants to gather news in a single app. Will this new trend of app-centered news publishing change how mobile news is...
 
 
  
One of the biggest challenges of marketing anything online is integrating data (i.e., managing, interpreting, connecting and efficiently acting on all data) you have access to in the quickest way possible to make the most of each of your investments. The...

 
  
SUMMARY: The BBC’s decision to push into  content marketing creation for commercial clients will be seen by critics as one more nail in its state-funded coffin.   BBC This is either bold or...

 
  
12 Awesome Content Marketing Ideas That Aren’t Blog Posts Advice Feature your article in our email bulletin - Buy now Today I want to share with you 12 creative media formats that make your company’s story stand out from the blogging sphere. An...
 
 
  
Airbnb’s CMO advised delegates at Cannes Lions festival to think about strategy as well as creative. Mildenhall said that although the brand is growing at a “massive rate” it is still putting down the strategic foundation on which the brand will stand...
 
  
More than three-quarters of marketers do email marketing exclusively with marketing automation platforms. Find out why in our Marketing Automation webinar  on June 18. CANNES, France — Talk about awkward. Chris Moody, Twitter’s vice president of...
 
  
Just about every company has a social media presence in some way or another. Some are savvy, but others create a Facebook page and expect the work to be done for them. It's a dangerous mindset; just...
 
  
Most read: Costa brand and innovation chief on why it doesn't advertise on TV Costa brand and innovation director Carol Welch sat down with Marketing 's Sara Spray over a coffee (we presume) to discuss Costa's marketing strategy , and why the brand...

 
  
The landscape of newsrooms everywhere is rapidly changing as more brands employ native advertising to generate brand awareness. A recent Forbes article talks about the once linear progression of stories. The reporter would write the story, it’d go...
 
 
 
  
There are tactics one can use to reboot your flagging franchise into a booming success. Before you take any further action with your franchise, you need to know why it is a flop. Usually, only 50% of success or failure has to do with the actual franchise...
 
  
PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR . The migration of people and content online makes it easier to connect the dots between PR effort and...
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