02 June 2015
 
 
  
These days, there are so many marketing buzzwords and technical jargons tossed around by industry professionals, it’s enough to make anyone’s head spin. You’re constantly told that you need to jump on board with one advertising trend or another, but what...
 
  
BI Intelligence The native ad boom, in one chart. Native is one of the hottest topics in digital media,  and advertisers and publishers are taking notice. By creating advertisements that are...
 
 
 
YouTube is a decade old, and for the first half of its history at least, was a service for watching...

  Chinese Internet giant Youku Tudou has partnered with Disney to become the exclusive online movie and...
 
 
 
  
 
 
ATLANTA: Cinnabon, the bakery chain known for its cinnamon rolls, has brought on Finn Partners as PR AOR following a competitive review. The Atlanta-based brand, which previously worked with Fishman Public Relations, awarded the business to Finn...
 
 
eBay named Daniel Tarman Chief Communications Officer, the company announced Monday.Tarman will join the company following the breakup of eBay and PayPal and will report to eBay CEO-designee Devin...

  Oracle Corporation, a provider of enterprise software and computer hardware products, and services, has introduced new mobile capabilities to the Oracle Marketing Cloud. "The mobile-first consumer...

   With baseball season upon us, it is a good time to take stock of your marketing game plan, taking a close look at how you are managing the promotion of your business.  That includes your marketing spend and how it is allocated.  Small business owners...

  Sports marketers in the United States might want to consider European football (soccer) sponsorships and marketing programs, as American interest in the sport is rapidly accelerating, according to...
 
 
 
Share this article: The Digital Analytics Association announced several new officers and appointees to its Board of Directors. Casey Carey, Director, Google Analytics Marketing The Digital Analytics Association (DAA) has appointed Casey...
 
  
Now that you’ve locked down the inbound marketing metrics you need to check daily and monthly  it’s time to take a step back and look at some of the high-level marketing metrics you should check...
 
  
Unilever’s chief marketing officer Keith Weed has emphasised how it is moving marketing beyond brand development alone, and in doing so sustainably generate new revenues from services instead of ads. Integration, whether its agencies, sustainability...
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