In the Loop: News from SunTrust, Panera, mobile marketing and wearables, social media tips for non-profits

16 June 2015
 
 
 
Video marketing continues to prove its value as part of a company’s marketing strategy, impacting...
 
  
Developing a successful digital marketing campaign requires more than fantastic content, solid search engine optimization (SEO), or a presence on the major social platforms. It is when these...
 
 
SunTrust Banks StrawberryFrog will lead SunTrust's strategic, creative work for the overall brand and line of business...
 
 
Within this feature, you’ll uncover methods for: Justin Levy – Citrix “Always concentrate on calculating & interacting the company worth of the information you’re creating.” @justinlevy tweet...
 
  
Visit Holland's CEO Jos Vranken. Visit Holland Skift Take: Holland City is one of the most clever concepts we've seen from a DMO. Tourists won't visit the other Dutch cities just because Visit...
 
  
[embedded content] Panera Bread is hopping on the clean-eating bandwagon with the official launch of the "Food As It Should Be" marketing campaign today. The initiative was first introduced in...
 
 
  
Whenever we have the chance to chat with folks about social media stats and marketing strategies , we are amazed at the many unique ways you all go about charting a path to social media success. Every industry and niche—every social profile, even—is...
 
 
Eighty-four percent of B2B marketers use some kind of social media marketing for business...
 
 
 
One Tough Question: Marketing Leadership. Juggling the complexities of orchestrating all of your marketing efforts? We understand. To be a successful marketing leader today, you must learn how to...

   Ah, Netflix. What began as a DVD rental company has now become one of the most popular streaming websites in the world. Not only has Netflix dominated our homes, and the industry, it has..
 
 
 
 
Find out if youre working with a leader. Are you using the smartest technology to drive your marketing campaigns? If you want to know how your current solution stacks up against Forrester's list of...
 
 
Bacardi’s chief marketing officer has quit the company after only six months in the role, as the Bermuda-based producer announces plans to completely change its marketing structure. Dima Ivanov is...
 
 
 
 
  
 Content marketing is misunderstood in the financial services industry. Over the past year, we have assessed dozens of  credit union content marketing initiatives and discussed the topic with..

   NEW YORK: Coconut water brand Vita Coco has appointed Charles van Es, previously senior director of global brands at Heineken USA, as head of marketing for the Americas. Van Es, who joined the company this month, reports to CEO and cofounder Michael...
 
 
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