01 June 2015
 
  
Did you know more people access the internet from their mobile device compared to any other PC or wire lined device that exists?  In fact, 85% of consumers  believe their mobile devices are...
 
  
Follow Comments Following Comments Unfollow Comments In a study by the Fournaise Group, 80% of CEOs admitted being disappointed with their firms’ CMOs. That’s 4 out of 5 CEOs who think that...

   Here’s how I define it Social CRM. Like so many good things, it comes in threes… It’s how you listen to the world outside: The first leg is social media monitoring: automating the way you pick up on Tweets, stories, trends, insightful snippets.....

 
  
The global marketing automation software market is expected to grow at a compound annual growth rate (CAGR) of nearly 9% from 2015 to 2019, according to a new report from Technavio. Marketing...
 
 
  
The new dynamics of business-to-business (B2B) marketing have fundamentally changed the way brands engage with customers. Relevant, timely, and value-added content is the currency for capturing...
 
  
Undoubtedly, without planning, content marketing is, to paraphrase Blackadder, like a broken pencil – pointless. Going purely on gut feeling can be as much a result of a bad choice in the staff...
 
 
Are we connecting with shoppers effectively? And have we learned from past mistakes as we move to the future of omni-channel? These are questions posed by Jonathan Clow, managing director at content...
 
 
The marketing group-think echo-chamber has been around since I entered this business last decade. It’s very pervasive and cascades down our Twitter streams on a daily basis. However, there’s a lot...
 
 
  
Hayden Richards explains why your business CRM should go hand-in-hand with your social strategies. Hayden Richards, digital native & growth hacker, The Manufacturer Many manufacturers utilise CRM systems in a bespoke manner that support their...
 
 
 
  
Many people, including myself, use email subscriptions to stay in touch with our favorite companies and bloggers. We sign up for weekly blog articles, newsletters and other email content. When we subscribe, it is our expectation that the emails we...
 
  
The new dynamics of business-to-business (B2B) marketing have fundamentally changed the way brands engage with customers. Relevant, timely, and value-added content is the currency for capturing...
 
  
CRM, Data Science, Data-driven marketing, Personalised Marketing (c)iStock.com/halfpoint As marketing becomes ever-more data-driven, the need for technology-savvy CMOs and heads of marketing is...
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