31 July 2015
 
 
  
LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. Let’s see how the dark horse raced in Q2. Growth LinkedIn continues its steady growth to 380 million...
 
 
  
AN unhinged lunatic with a scar above his eye, pigeon-German speaking villains, explosions and crashing supercars. Hey, Bond films are fairly easy to predict. But we still all go strangely weak at the knees when the next one is about to be released. ...
 
 
  
ROI, or return on investment, is a simple, well-defined formula that anyone with the briefest exposure to business or finance can likely recite. However, when it comes to public relations (PR), the return or gain from a company’s investment in a services...
 
 
  
Its European marketing director for B2B Stephen Yeo says the process to consolidate all its databases into one CRM system, via programmatic solution Marketo back in April 2013, has been “liberating” and that, as a result, a third of the brand’s new...

 
  
Facebook Director of Small Business Jonathan Czaja and a panel of business owners and...

 
  
Over the last couple of decades marketing has become an almost forgotten skill in the technology segment. This seems strange and partially explains why Apple, which was the only marketing-driven...
 
 
 
  
Listen Now: Welcome to Episode 133 of the Content Marketing Podcast! If you joined us for last week’s podcast , you’ll recall we busted the top 3 myths around promoting our content through tactics such as sponsored social media posts. This...
 
 
 
A crisis is defined as a time of intense difficulty, trouble or danger as well as a time where a difficult or important decision must be made. It’s no wonder that, for many of us, thinking about what...
 
 
  
THE MARKET For the vendors on our leaderboard, this year was all about integration. The marketing realm has been buzzing with acquisitions and partnerships, and leaders in this category have been...

 
  
Millennials aren't lazy, spoiled, or entitled. Sure, we're known for taking selfies, instagramming food pics, and questioning norms, but when harnessed correctly, millennials can be a powerful force for growth in any organization. Raised in the...
 
 
 
  
Social media changes quickly, and it can be hard to keep up with the latest usage information for the top channels. We thought we’d make it easier by rounding up our five favorite nuggets for our four favorite social networks: Twitter, Tumblr, Instagram...
 
 
 
 
 
Today, nearly two-thirds of Americans own a smartphone. That’s more than 3 billion mobile users with access to the Internet. What are we doing on our phones? Well, according to Pew Research , we’re...

 
  
Measuring content performance is a complicated process since it involves gathering metrics from multiple sources. You’ll want to make sure you’re gathering metrics for both internal and external reach, and if you don’t have a comprehensive interface to...
 
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