29 July 2016
 
 
  
Amazon Prime is more than just a free shipping service. The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to special deals. It's also becoming a marketing and...
 
 
An engaging content strategy has been an essential part of many a successful marketing campaign in recent years. However, only 30% of marketers say their content marketing efforts are effective. ...
 
  
Here’s a typical email I get – “I know I should be Facebooking, Instagramming, Tweeting, tumbling, blogging, podcasting, and can you explain Snapchat to me? I need a system!” Boy, you can feel the anxiety emanating from this SOS message can’t you? ...
 
  
We see and experience shift in mobile marketing trends every year. From the emergence of mobile commerce to the growing importance of chat apps, we see new trends keep shaping the mobile marketing...
 
  
The move from social sharing to social distribution tethers readers to gated, algorithmically defined content that chimes with their own world view Do the benefits of allowing social platforms to host your journalism outweigh the disadvantages? Most...
 
 
 
  
If you’re considering adding video to your content marketing strategy, you are making the right decision. According to Cisco, 69 percent of all consumer Internet traffic will be the result of video . In addition, 79 percent of B2B marketers are starting...
 
  
Your brand is everything. Well, maybe not everything, but if buyers don’t know who you are, it’s going to be remarkably difficult to earn customers. Here’s the good news: Well-executed multichannel content marketing campaigns can help you effectively...
 
  
Wouldn’t it be great to take a peek inside the minds of really smart marketers and borrow their brilliant ideas? Please say yes. Because that’s how I convinced my boss to start Real Smart Marketing , a video series where top influencers record...
 
 
Diane Sayler, Director, Brand Experience at Mike's Hard Lemonade shared their digital...
 






 
<< Back