25 July 2016
 
 
  
We’re betting many of you read this headline and rolled your eyes. Yes, we’re talking about the same Taylor Swift you’ve heard of ad nauseum on entertainment shows and on the covers of every gossip rag. The most marketable artist in the business. The...
 
 
Brands have been leveraging celebrities, endorsements and influencers to speak to their audiences in a uniquely human and authentic voice for ages. In this regard, influencer marketing is not a new...
 
  
Adidas is winning . Unequivocally. No matter which side of the sportswear fence you sit on, it’s difficult to deny that within the last 18 months the brand with the three stripes has raced to the...
 
  
Laura Schneider for HBR A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years. Yet IBM’s C-Suite Study reports that nearly half of CMOs...

 
 
Digital PR and SEO are traditionally worlds apart.  But that gap is disappearing and with the new Google’s updates, PR skills could just be the missing link that gets the best SEO results. ...
 
 
 
Welcome to this first edition of our annual report ‘Native Advertising Trends 2016: The Magazine Industry’. 140 magazine executives from 39 countries across the Globe have been kind enough to...
 
  
As digital content manager of a B2B publishing company, moderating, proofing and editing third-party content takes up a considerable chunk of my time. Now, don’t get me wrong, I absolutely love reading (the majority) of articles submitted to our...
 
  
MTV turns 35 in August 2016. Stories are engaging. People love listening to a well-told tale. Just ask anyone who has ever binged watched a series on Netflix, Hulu, or the History channel. For...
 
 
  
With more than 500 million active monthly users that create over 95 million pieces of content every day, Instagram presents a huge marketing opportunity for businesses. Yet, many businesses aren't active on the social network, taking advantage of the...
 
  
General Electric Co.'s Boston-based energy spinout has hired its first chief marketing...
 
  
If you haven’t heard about Pokémon Go by now, it is about time you do. Pokémon Go is an augmented reality mobile app game made by Nintendo in which users play as Pokémon trainers to capture and evolve Pokémon in the real world. The user walks around...
 
  
With 100 million users and a growing number of brands on Pinterest, the marketing competition is heating up. While the platform itself has an inbuilt tool, several third party Pinterest analytics...
 





 
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