22 July 2016
 
 
  
on social media. Contently’s Document Analytics can also be integrated with marketing automation, CRM and email marketing platforms so marketers can ...
 
  
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity . Many of the pitfalls that cause the...
 
 
When it comes to marketing campaigns today, there are so many approaches to choose from that it’s dizzying. No one can do it all: marketers need to craft their marketing “journey” in the same way...
 
  
The Olympic games are a time for the world to come together to cheer on the planet’s most elite athletes as they compete for the coveted gold medals. But while the athletes are competing for medals, brands are competing for consumers’ attention and...
 
  
Nordstrom is getting hip with its anniversary sale, bringing celebrities and other innovations into the marketing campaign for the first time. The group includes actresses Melissa McCarthy and...
 
 
Print Email | It’s not difficult to find statistics on the importance of digital marketing in today’s Internet era. Digital marketing is, in fact, forecasted to increase by 35% throughout 2016, with...
 
 
SOURCE Lincoln Electric CLEVELAND More than 1,300 entries from around the world were submitted to this year's Content Marketing Awards. They signify "the best of the best" in content marketing...
 
  
Social media clearly offers PR and marketing benefits. So why aren’t investor relations (IR) specialists taking advantage of social media to a greater extent? Most corporate investor relations practitioners polled in the National Investor Relations...
 
 
 
 
Roe Hubbard, CEO of Spotlight Dealers of America, The #1 endorsed sales event company in the world, shares why every email you send can really be considered ‘marketing’ and how email marketing can be...

 
Patterson Companies, Inc. (Nasdaq: PDCO) today announced that Todd Marshall will join the organization as chief marketing and digital officer. As a member of the company’s executive team, Marshall...

 
  
We've officially passed the halfway point of 2016, and it's time to take a look at how your content strategy is performing. Hopefully, you set a new course for your operation at the beginning of the year (or at least updated it to account for new...
 
  
New Balance is a U.S. company that specialises in selling sports shoes to men, women, and children. Based in Boston, the company was founded in 1906 and has gone on to become one of the world’s greatest sports footwear manufacturers, with a massive...
 
 
  
Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice...
 
  
Whether you’re new to content marketing or a seasoned pro, there is one thing that should be a part of your toolbox: optimization. You can produce the most informative, helpful and amazing content that ever existed, but if you cannot get that content...

   
Barbie’s back, and the old gal is bustin’ a few moves, powering Mattel to better-than-expected earnings. And the company’s executives say it’s due in part to its extensive “I Can Be A ____” marketing...

 
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