15 July 2016
 
 
 
Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up...
 
  
It’s been quite a number of years since marketing departments embraced digital technologies, and Omobono has been tracking their activities for the last six of them.  Our What Works Where in B2B...
 
  
Upcoming SlideShare Loading in … 5 1. Rachael Hesling 2. 5 Tips to Help PR Pros Make the Most of Social Media • There’s no doubt about it: social media has changed the face of PR forever....
 
 
  
Businesses everywhere are benefiting from including content marketing in their approach to attracting new customers, and the legal profession is leading the charge. As more users seek answers to their questions through online search than ever before ,...
 
  
Content production is a challenge that has dominated the content marketing space for a while now, with 54% of B2B marketers continuing to cite the creation of engaging content as their #1 content marketing challenge for 2016. Today, 80% of marketers...

 
  
One of the travelers chosen to shoot 360-degree/virtual reality content for St. Giles Hotels' Be Central 360 campaign tests out his Samsung Gear 360 camera for filming in New York City. Scott Duvall...

 
  
In recent years, social media has changed how companies interact with their target audiences. One of the most impactful ways that today's marketers use social media is to leverage its power as a...
 
 
 
  
Inbound Marketing Requires Social Media To Drive Inbound Leads We just don’t get it as B2B marketers. We aren’t ready for that level of commitment. We want our space. We just aren’t ready...
 
 
On Word of Mouth – a Rant When I ask creative professionals how they market their services, most say, with pride, “Word of mouth.” This makes me cringe every time! Photo by Jason Rosewell,...
 
  
Business of all shapes and size are facing a unique challenge today – they all need to build personal relationships with customers through the web interfaces. Think of your experience in a brick-and-mortar store – the manager greets you like an old...
 
  
Content marketing can be hard. That’s just the nature of the game. But it’s even harder when your company’s niche doesn’t have a good site to contribute to. I know this scenario far too well. You have a specific niche, people are passionate about it,...
 
  
Hashtag marketing arose when Twitter became a big part of the social media scene. Since that time, hashtags have extended across multiple social media networks. It should come as no surprise that most people believe marketing with hashtags is an...


 
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