13 July 2016
 
 
 
  
“96% of social media managers measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment.” – Awareness, Inc . Truth be told, being a social media manager is a lot more complicated...

  Marketing automation is associated with email campaigns, Jupiter Asset Manager is...

 
 
Publicis Groupe, a global leader in marketing and business transformation services, and Wal-Mart Stores, announced Tuesday the launch of a new strategic relationship that will give Walmart unfettered...
 
 
the free Google Analytics platform, but options for specialized tools are plentiful.  Marketing automation - This is probably the most explosive, popular, and important category. Options are...
 
  
Synergy. Collaboration. Interlock . Alignment. These buzzwords are everywhere in the B2B industry these days, and for good reason. Organizations that have mastered alignment, especially between sales and marketing, experience benefits like higher win...
 
  
In the current digital marketing climate, two words seem to be on everyone’s lips: Influencer Marketing . Yet, while 84% of marketers plan to run an influencer marketing program within the next 12 months , they still treat influencer marketing as an...
 
 
  
Snapchat is arguably one of the most important social channels for marketers today, and it could even pose a long-term threat to Facebook’s social dominance. But Snapchat is still an evolving service, and marketers looking to capitalize on...
 
 
  
Journalism has always had the ethos of giving you tomorrow’s news today, but whether it has only rung true in the last twenty years is the question that people don’t like to ask. People that aspired...

 
 
In his keynote presentation at PR News’ Big 4 Social Media Summit on Aug. 10 in San Francisco, Walmart’s senior director of digital communications, Chad Mitchell, will show how he and his team...
 
 
While GE has consumer-facing boards on Pinterest, it’s the company’s B2B boards that get the...
 
  
The Drum has launched Everything You Need to Know – About Content Marketing, a video series designed to give marketers all the essential information they need about this hot industry topic in an easy to digest under-three-minute video. It is the...



 
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