01 July 2016
 
 
 
Disney launched a new and safe social media app for kids on June 30. The app features short-form videos and GIFs for children.  ( Disney | iTunes ) Disney announced on June 30 the launch of a...
 
 
online news, analysis, case studies, and blogs on everything from Big Data, marketing automation, and retail, to integrated strategies, email, print, social media, and in-depth case studies. The...
 
  
rate up to 2 to 5 percent as an average. Implementing a marketing automation tool, such as HubSpot, can help with inbound lead generation to a website. Without a coding background, HubSpot...
 
 
  
Many people who treasure Chipotle may say, “These burritos are so delectable, they must put crack in it.” Well, if one Chipotle executive made your burrito there is a possibility that some gutter...
 
  
Ask five different people in PR to define public relations and you’ll probably receive five different answers. Now, narrow it down to the specialized field of B2B PR, and you may even receive a few blank stares. Is B2B PR really that difficult to...
 
  
Everything you need to know about SEO, delivered every Thursday. A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged...
 
  
Do you have a weakness for marketing tools? I do, especially forcontent...
 
 
 
 
Digital marketers will face a monumentally noisy summer in attracting the attention of engaged consumers. A heated, contentious U.S. presidential race complete with wall-to-wall news coverage of...
 
  
If you’ve spent any time at all around Millennials, then you know how much they love texting. Millennials rely on texting for just about everything—so much so that, a recent survey by OpenMarket...
 
 
It’s our nation’s 240 th birthday on Monday, so it’s time for a shout-out to our Founding Fathers. And there’s no founding father currently hotter or hipper than Alexander Hamilton. However, despite...
 
  
"On-demand" apps like Lyft are fundamentally reshaping consumers' expectations for customer service. Lyft Skift Take: Uber, Lyft, and their rivals aren't just disrupting the taxi industry. The...
 
 
Keds' new Made in America line takes its inspiration from the brand's classic designs of yesteryear. Keds In 1916, women in America couldn't vote, serve in the military or, in most...
 
 
Much to marketers’ dismay, Facebook is about to give priority to friends over news. The social media giant revealed it is retooling its news feed algorithm to feature posts from users’ friends over...
 
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