30 July 2015
 
 
  
Have you felt your social media posts stagnate? Perhaps you are embarking on your company’s social media journey for the first time. Properly engaging your followers can be tough for businesses, especially established companies. Part of the issue is...
 
  
/PRNewswire/ -- Among real estate firms with substantial operations in Colorado , RE/MAX has the greatest social media influence. That's according to the second annual Report on Social Influencers...
 
 
  
It used to be that silver bullet solutions worked for marketing. Groupon , for instance, was able to become one of the fastest growing companies in the world by initially using Facebook advertising...

 
  
Boston’s most transparent tech company went all opaque on us yesterday. HubSpot , the publicly-traded maker of sales and marking software, tossed out a press release at 4:45 p.m. Wednesday...

 
  
An eMarketer released earlier this week forecast that Instagram’s mobile ad revenue will hit $595m this year and will more than quadruple over the next two years to reach $2.81bn in 2017. That would make its mobile display ad business bigger than both...
 
 
 
  
Co-authored by Lindsey Groepper, President, BLASTmedia A fight is brewing in the world of marketing when it comes to brand budget dollars; how do you choose between native advertising and content marketing? It's not an easy question to answer,...
 
  
Dell's BrandVoice campaign. Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital...
 
 
 
Sen. Ron Wyden, D-Ore., put a hold on the 2016 intelligence authorization bill in the U.S. Senate Tuesday...

  Lara Hood Balazs leads North America marketing for Visa, where she is responsible for building the brand and business in the U.S. and Canada, launching digital products, such as Visa Checkout and..

   With Google processing more than 3.5 billion search queries in a single day, there’s a surprising amount of insight that can be gained by analyzing the content and user behaviors behind these searches. Studying your own paid search data can substantially...

   What OEM has produced the most successful use of Real Time or “Live” marketing on line? When Tania Yuki, CEO of.
 
 
 
Several studies have found that social media sites like Facebook and Twitter erode our concentration, analytical reasoning and even social and economic development. But a new network aims to...
 
  
By Shawn Porat When you have a startup (or any type of small to mid-sized business), you want to find as many creative and preferably low-cost methods to promote it as you can. This is now easier...
 
 
 
Top executives from Kimpton Hotels & Restaurants, Carlson Hospitality Group, Rosewood Hotels & Resorts, IHG and others are...
 
 
 
Alcatel-Lucent Enterprise creates tailored technology solutions to improve communications and more in hotels. Vertical marketing means tailoring sales, product development and marketing efforts...

 
  
by Shona Ghosh, added 3 hours ago Microsoft has released its latest operating system, Windows 10, with a curious lack of fanfare. Microsoft: the latest ad campaign for Windows 10 There’s no major product launch and no big store events....

 
  
Proper sales and marketing alignment has continuously proven to positively impact a business’ success. Despite this, businesses still significantly continue to struggle to achieve this interdepartmental alignment. It’s incredibly effective for a company...
 
 
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