16 July 2015
 
 
 
Hershey, PA — Peter Horst is joining The Hershey Co. as senior vice-president, chief marketing officer (CMO), effective July 27, the chocolate maker reports. With more than 25...
 
 
Starz CEO Chris Albrecht announced today that...
 
 
New York City's official tourism marketing agency NYC & Company has named Abby Spatz as chief marketing officer. Reporting to CEO Fred Dixon, Spatz joins from spa...
 
 
  
Main Street Hub , the Austin-based marketing platform for small business, announced a $25 million Series C equity round today. The funding, led by  Vista Equity Partners,  follows a $20 million...
 
  
This is the final installment of a three-part series in response to the following question:  As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead...
 
 
  
EducationShift Education 07.16.2015 By Deb Wenger Tweet Section Sponsor Going to AEJMC in San Francisco? Join us for a Knight/MediaShift Mixer at Jillian’s, with drinks and...
 
 
 
  
New data reports that 79% of top-performing companies have been leveraging the power of marketing automation for more than two years. As adoption continues to grow, marketers are clearly seeing the value marketing automation brings to customer...
 
 
Through strategic mobile content marketing efforts, marketers have a unique opportunity to interact and engage with targeted audiences in a highly personalized way. Content marketing is all about...
 
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