14 July 2015
 
 
  
By now, most of the U.S. population is relying on at least a handful of apps for their daily lives. We use maps and GPS apps to navigate and calculate the best routes to our destinations. We use social apps to communicate with our friends and loved ones....
 
  
Let me make something very clear: You are wasting a lot of money in the way you currently market. You are throwing money -- your money -- into the trash can. And you can stop it, right now. You...
 
  
As technology continues to shape modern marketing, the relatively new role of chief marketing technologist (CMT) is moving into prominence causing the traditional marketing hierarchy to shift. So much so, in fact, that 35% of UK marketers believe the CMT...
 
 
  
Recent studies have shown that up to 86% of companies are invested in content marketing; however, about half of B2B and B2C marketers are challenged when measuring the ROI of their content marketing campaigns. This issue is apparent when taking into...
 
 
  
PR firms are often asked to design and manage social media campaigns.  Stakeholders count on us to help them achieve robust ROI day in and day out, know the latest opportunities on the most relevant...

 
 
For the average business today social media is more than a bit terrifying. Sure, social media channels can be great opportunities for interactive marketing and a low-cost way to remain at the top of...

 
 
Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media The food retailing industry is being swept by the winds of technological change, which has tremendous competitive...
 
  
Facebook can be a tough nut to crack when it comes to content marketing. The social networking website is constantly changing and so is the content that is posted on it. If you are a business trying to gain consumer attention on Facebook, the best way to...
 
 
 
 
As digital marketing manager, you will work with the VP and the product marketing team to plan and execute integrated marketing campaigns that include web, SEO/SEM, marketing database, emailers,...
 
  
Marketing has seen immense progress in the four-and-a-half decades since the first email was sent. Improvements like search engine and social media marketing have left companies with no lack of channels to leverage their objective of reaching target...
 
  
Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of course. And I don’t mean...
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