13 July 2015
 
 
  
Being a purveyor of fundraising software for over three decades has allowed me to personally witness the evolution of how major gift fundraisers track their efforts, from 3×5 cards, to spreadsheets, to electronic and online donor databases, and finally...
 
  
The owners of small to mid-size businesses (SMBs) across the United States are seeing more success from their websites than their other marketing channels. That’s the headline from a recent study and, as someone who firmly believes that a corporate...
 
  
Let’s get real for a moment. Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Most marketers that hate SEO hate it because it can be...
 
 
Natasha Smith, Senior Editor of Direct Marketing News, says that now that we're about midway through the year, it's a good time for marketers to get a gauge of the email landscape. This landscape,...

 
  
Article by Tom Trone John Deere Forestry “There’s an app for that.” A few years ago, as the smart phone revolution really took hold, that phrase reminded us there was an application for nearly...
 
 
 
 
One of the questions I am most frequently asked is "if I want better visibility for my business and increased conversions from site traffic, which is better -- content marketing or traditional...
 
 
  
Social media marketing is an essential part of every modern company's marketing plan (and if it's not, it needs to be). Most marketers know they need to get in the social game, yet there are so...

 
  
Do you know which day of the week drives the highest content engagement for your business vertical? Do you know which publishers have the most engaged audience around your business vertical? Do...
 
 
 
Fond du Lac, Wis. - Mercury Marine has launched an online newsroom designed to provide industry media easy access to up-to-date company news and information. You can find the site at...
 
 
 
 
- Bulldog Reporter has been recognized by Onalytica as one of the top one hundred brands in the PR industry and earned the number ten spot on this impressive list. ...
 
  
Inbound marketing has grown at an astonishing rate over the past 10 years. More than 60 percent of companies use inbound marketing; and of those companies, 48 percent plan to increase their efforts in the coming years. Inbound marketing includes...
 
 
Kohler Co ., a manufacturer of kitchen and bath plumbing products, has selected Ketchum ( www.ketchum.com ) as its public relations agency of record after a competitive pitch.  "We look forward to...
 
 
While nothing Microsoft has planned can likely top the Rolling Stones kicking off the launch of Windows 95 — Microsoft reportedly paid the Rolling Stones $3 million to use the song “Start Me Up” in the advertising campaign — the company is hard at work...

 
  
The practice of marketing has been innovated pretty much since it was first conceived, and many of those changes have been disruptive. Advertising was once a disruptive idea. So was telemarketing,...
 
 


 
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