10 July 2015
 
 
  
With 1.6 million Twitter followers, Patrick Stewart , best known for playing Captain Jean-Luc Picard on the TV series Star Trek: The Next Generation, is definitely doing something right on social media. Marketers stand to learn a lot from Sir Patrick...
 
 
 
NEW YORK, July 9 -- Accenture issued the following news release: Accenture (NYSE: ACN) is...
 
  
What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement . Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Yet, we...
 
 
  
Unless you're living under a rock (or watching the last season of Prison Break ) you probably know content marketing is the process of storytelling in web-friendly formats (blog, video, ebooks etc;) so buyers find you when they search for your...
 
  
Content marketing: Everyone’s doing it or at least talking about it, but too much of it is not up to par. It’s filling your mobile screen, leaking into your LinkedIn and clogging up your inbox....
 
 
 
Some organizations still underestimate the importance of social media, neglecting it altogether in favor of traditional channels like TV, radio and print advertising. Others make the opposite...

 
 
Twitter is a space for expression, whether that comes as text, photo, video — or GIF .  Turns out, Twitter is also a place for robots to express themselves. (Video via CBS ) They're called...
 
 
 
 
  
At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight) VB Insight surveyed over 3,000 marketers and looked at tools used on over 3 million websites. Even...
 
  
Here are five reasons why video should be an option in any digital marketing strategy: 1. It goes hand in hand with social media To maximise your content strategy, social has to be a part of your promotion. A video gives you something engaging to...
 
  
A seasoned social media marketing consultant is the bridge your company needs to build long-term relationships, brand awareness, and sustainable growth In my 15 years of social media marketing, I have witnessed the successes a smart social program can...
 
 
Share this article: The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights. O ne of the best ways to get to know a person is to have a genuine conversation. And marketers at consumer...
 
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