01 July 2015
 
 
  
Facebook CEO Mark Zuckerberg held a Townhall Q&A this morning, where he spent an hour answering questions that Facebook users left him in the comments. (function(d, s, id) (document, 'script',...
 
 
  
Actor and director Kevin Smith was once thrown off a Southwest Airlines flight for being overweight. If this happened in the 1990s, he would've yelled at the gate agent, maybe written an angry...

 
 
IBM has had a pretty tech-savvy workforce since it was founded in 1911. It is Big Blue we are talking about here, after all.  But it wasn't until a year ago that the Armonk, N.Y.-based company...
 
 
 
  
You can now watch YouTube videos at a smooth 60 frames per second on iOS and Android. Heads up, YouTube...
 
  
The Daily News Mobile app just got a makeover. The improved app has a new sleek design that makes it easier to read and navigate through stories, as well as a revamped bookmark and sharing...
 
 
  
In a previous blog, we covered the first four elements of how inbound marketing/content distribution works: 1) content usage, 2) search engine optimization, 3) landing pages and 4) lead scoring. But...

 
  
Follow Comments Following Comments Unfollow Comments This post will give chief marketing officers the understanding and vocabulary to ask the right questions of their teams when it comes to...
 
 
 
Here are seven key takeaways for travel brands to achieve content marketing success: 1) Truly understand your audience During college, I worked for the Greater Boston Convention & Visitors Bureau,...

 
  
Actor and director Kevin Smith was once thrown off a Southwest Airlines flight for being overweight. If this happened in the 1990s, he would've yelled at the gate agent, maybe written an angry...
 
 
 
 
 
Consider this scenario: You’re moving to a new city and want to have a fresh start, a clean slate, and a chance to reinvent yourself. But when you get there, you realize that everyone has already heard of you, and has their own preconceived notions about...
 
  
We’ve spent a lot of time discussing account-based marketing (ABM) and advertising strategy, but I’d like to devote a few posts to returning to the basics. Today, we’re launching a new blog series that will explore ABM from the very beginning, from...
 
 
There’s no doubt the marketing function plays a central role within any successful organization, and the ability for the CMO to be closely aligned with the CEO, CIO, and other leaders is core to that...
 
 
Think about the last time you got billed for a cable or satellite service. Notice how steep the bill was? It’s frustrating because you weren’t always getting hosed. You remember several years back...
 
  
The merger, which was announced in March and is expected to be completed later this year, will see Kraft marketer Nina Barton, who currently works in its coffee team, take on the top marketing role. Her title will be senior vice president of marketing...
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